Quality of these iPhone videos is impressive. If that's true on a ginormous screen, they should look pretty sweet on a phone or a TV.
Focus Pixels will automatically shift focus to the subject.
Apple is really pushing social media this time around. Tim Cook is tweeting with hashtags, and their livestream site is built with easy, social share buttons of each announcement.
New Messages application: can share location with friends, audio messages along with photos and videos, easy to share one handed. New keyboard with quick type will auto suggest words based on what you're typing.
And if case the features didn't get you, the iPhone is also environmentally friendly so you can feel good about your upgrade, Schiller reminds us.
Shipping Sept. 19, with preorders opening Friday.
On contract, iPhone 5S will be available for $99, and the iPhone 5C will be available free.
I'm curious how the screen sizes plus the extra GBs of storage will work out with pricing. Assuming they're completely additive, we could end up spending more on our iPhones than we have in years.
A question we may never get an answer to: Was Apple at one point dead-set against big screens, and then caved? Or was the plan to do 'em eventually all along?
The new voices behind the iPhone 6 and iPhone 6 Plus marketing campaigns: Justin Timberlake and Jimmy Fallon.
The new Galaxy Notes have Maroon 5. The new iPhones have Jimmy Fallon and Justin Timberlake. In neither case should that be a factor in your buying decision.
"And now I'd like to talk about an entirely new category of service and it's all about the wallet," says Cook. "Our mission is to replace this and we're going to start by focusing on payments."
If Apple really moves the digital wallet forward in a way similar to what it did with digital music and video, it'll be one of the biggest sea changes it's ever accomplished. Google Wallet isn't going much of anywhere, and Square gave up (for now) on its Square Wallet app.
A bunch of Apple employees were sitting in the row in front of us. They all just skulked out in unison.
"We love this kind of problem. This is exactly what Apple does best, so we created an entirely new payment process and we call it Apple Pay."
"Every time Apple launches a category like this, 1,000 startups die."--@jason on Apple's mobile wallet
Demo video: tap phone on the reader, then an alert sound. Done.
I've found Google Wallet, theoretically similar to Apple Pay, to be more of a hassle than taking my wallet out of my pocket and using plastic. And some stores which theoretically take it have no idea how it works.
After user takes photo of credit card, Apple verifies it and uses Passbook to manage credit cards.
Passbook is one of my favorite iOS apps, but it's hardly changed since it was launched a couple of years ago. It was sort of born to make Apple Play possible.
If credit card is lost, user can suspend payments with Find My iPhone.