That's one of those things brewers could never get away with today. Brewers tried to market beer as a tonic, which was better for you than coffee. Often the bottled product was claimed to be "for family use" which was an attempt to sell more beer to households, especially in towns where saloons were being driven out of business. Some breweries marketed specifically to women. While they may or may not drink it, they might be responsible for ordering for the family, and their patronage was important. There are a lot of very flowery advertising pieces from around 1895-1915 which were clearly not designed to be displayed at the local saloon.