Schiller talking up an environmental checklist with Energy Star 5.2, EPEAT Gold, Arsenic-free display glass, mercuary-free display, BFR-free, etc. Now we see an advertisement for it.
$1699 for base config, but I imagine many people will want to upgrade the base 128GB of flash storage.
The ad's just like the one for the 15-inch model, with a slowly rotating computer doing various things.
And that's done with quickly.
No word on other models yet -- Schiller breaking down Mac lineup with MacBook Air, MacBook Pro and MBP with Retina Display.
There's still a non-Retina MacBook Pro @ 13 inches.
Next up: Mac Mini. Schiller jokes "you knew there would be something with 'mini' in this presentation, right?" to a big laugh.
Those thicker Pros are sticking around...and with the price differential, for good reason.
Schiller going over specs real quick. USB 3 now, now with dual or quad-intel Core i5 or i7 Ivy Bridge, with Intel HD Graphics 4000, and up to 16GB of RAM. Starts at 2.5Ghz dual-core i5 w/4GB of RAM and 500GB HDD for $599.
There's also a server edition for $999 that had two 1TB hard drives. Ships today.
Schiller moved through that entire product in about a minute, yeesh.
That 2TB Mini server tempting for a home computer/storage hub.
Schiller talking up the iMac's design, saying it's the flagship of the product line.
I've been smelling a redesign since I boarded that plane
Schiller puts up an image of the original iMac, up through the generations. All seven of them.
"The next-generation of iMac."
Super thin design. Looks a whole lot like the current iMac, but without a computer in the back.
New design looks like a giant iPad on a stand. Razor-thin.
Users can also move apps and files over between the two sides of the drive to tweak performance. Schiller pulls up a chart to show how this can help with something like app speed. "You get near the performance of Flash," he says "without having to do anything else."
All base apps and OS elements stay on flash. Other hybrid hard drives often have more like 32GB or 64GB of SSD.
iMac comes with wireless keyboard and a Magic Mouse or Trackpad. Starts at $1,299.
For the 21.5 inch model with 2.7ghz i5 chip. They ship in November.
27-inch iMac w/2.9ghz quad core i5 ships for $1,799. Start shipping in December.
That base iMac is a pretty tempting package.
Schiller says the new model uses up to 50 percent less memory than the previous models.
And that's it for Mac. Schiller hands it back over to Cook.
"These products are really cool," he says. Now onto iPad...
alright, here we go. iPad.
"Each time we get together there's a new number or statistic to illustrate the growth of this product," he says. 2 weeks ago Apple sold its 100M iPad.
Will there just be one, or will they dare to update the larger one, too?
"That's 100 million in just two and a half years. This is unprecedented for a new product in a new category," he adds. Cook says Apple sold more iPads in the June quarter than any PC manufacturer sold.
As for how they're being used, Cook points to Web traffic stats, where the iPad has a 91 percent share versus "other" at 9 percent. No idea where these numbers are coming from though.
Tim Cook had such a nice delivery on "people love their iPads."
"People love their iPads. They love the big, beautiful, multitouch display, the fast fluid responsiveness of Apple's hardware and software working together..." Cook goes on.
"One of the things that is so rewarding and so amazing to us is how quickly the iPad has been embraced in education. Admins, teachers and students have found iPad to be an incredible learning tool."
School and education discussion, now. I had a feeling this would be a big emphasis.
Cook throws up an example from a superintendent at a Texas school talking up the iPad helping teachers teach and students learn. "We saw this early on," Cook says.