Federighi: Next is Swift, an entirely new programming language we introduced to take apps to the next level.
Federighi: We've seen a flood of applications written in Swift in the app store already. Our enterprise partner IBM has completely embraced Swift for their applications
Federighi: IBM called it "incredible interactive and intuitive"
Here's a question about apps. Are we still living in a "hot new app of the week" world? I can't recall the last time there was a must-download app everyone jumped on right away. Secret might have been the last one I can think of.
Federighi: There will be many new Swift users minted every day because universities have incorporated it into their curriculum.
Federighi: iOS 8.1. When we put a major new OS in the hands of hundreds of millions of users, we do get a little feedback
Companies, especially content companies, have gotten much better at creating browser-based mobile experiences, so stand-alone apps may not as necessary as they once were.
Federighi: iOS 8.1. Bring back the beloved camera roll. Added support for Apple Pay. And the public bet of iCloud photo library so everyone can have every photo they take on all of their devices.
Federighi: This isn't just your photos, it's also your videos as well. It's available in public beta with iOS 8.1 and it uses your iCloud storage. First 5GB are free.
Photo management continues to be a vexing issue for many casual/mainstream users, from my casual conversations with non-techies.
But then you have to pay for more storage.
Federighi: OS X and Yosemite. It was just this June when we publicly unveiled Yosemite to the world. Over a million people signed up for the public beta
Federighi: We're all in love with the gorgeous new design of OS X Yosemite
Big visual changes in Yosemite, but nothing like the left-field look of Windows 8 that was so hard for people to get used to.
Federighi: Spotlight has been absolutely supercharged. Not only search locally on Mac but also taps into the Internet
Federighi:All of the apps built into Yosemite have been completely revitalized with this UI.
After years of giving OS X cat-related names (Leopard, Lion, Mountain Lion), Apple last year shifted to California-themed titles for future versions of the operating system.
The first in that new line was 2013’s OS X 10.9, aka Mavericks, which was named after the world-famous surfing competition held near Half Moon Bay, Calif. Mavericks featured improved battery life, many new applications, better power management, tabs in Finder, and the ability to add tags to file names so they're more searchable.
Apple unveiled the latest version of its computer software, OS X 10.10 Yosemite, in June at its Worldwide Developers Conference in San Francisco.
The operating system has a new look, a refined toolbar, new notification-center features, and a dark mode. In addition, Yosemite will now synchronize with Apple's iOS mobile operating system through AirDrop file-sharing, iMessage messaging, and the ability to make and take phone calls.
Mac OS X 10.10 Yosemite is key to Apple's efforts to grow in the computing market. Apple now generates less than 15 percent of its total revenue from Macs, but the devices help the company build its ecosystem. And Apple at times has posted strong Mac sales in periods when the rest of the PC market has struggled.
Apple in July reported Mac unit sales rose 18 percent to 4.4 million in the quarter ended June 28. CEO Tim Cook said the Mac boosted Apple's overall financial results, and the company saw strong sales in some regions weak for other PC makers. The US, for instance, was a "very, very" strong market for the Mac in the quarter, he said.
To build customer loyalty and make sure users are accessing the most recent software, Apple last year made Mac OS X 10.9 Mavericks free for download. Yosemite also is free for users. Apple released a public beta version of its newest OS X software in late July.
Organizing tabs in Safari from a "birds eye" view is helpful -- I know people who keep way too many tabs open at once.
Interesting play for pushing Safari as more power efficient for laptop battery life.
Federighi: You can mark up your drawings, pictures, make changes in documents
Federighi: Mail also has mail drop. Can send huge attachments, up to 5GB
Federighi: Messages has a new design for Yosemite as well. Easy location sharing, really convenient access
Federighi: iTunes has been updated as well.
Ok, here's my next question -- who still uses an offline mail app on a laptop or desktop? It feels like everyone is on some form of webmail, either personal or professional.